Target x Ocean Conservancy

With Target launching environmentally friendly sub-brands such as Target Clean, Target Zero and Target Forward in recent years, the brand would benefit from a collaboration with an organisation that embodies the same values. Ocean Conservancy is a not-for-profit organisation striving toward a vision of trash-free seas “by working with everyone from individuals to businesses to change the products, practices, and behaviours that lead to ocean trash.” This collaboration would serve each organisation’s cause, with Target creating products and packaging that reduce waste, supported by a thorough and interactive educative source, and Ocean Conservancy reducing potential ocean trash whilst spreading its message to a worldwide audience.